- #Kenya daily nation newspaper online edition download#
- #Kenya daily nation newspaper online edition free#
The study concluded that WhatsApp, Facebook and Twitter were the most preferred social media accounts. The study also showed that a majority of respondents responded to positively to internet adverts.
#Kenya daily nation newspaper online edition download#
The study also showed the internet download speed to be the most critical characteristics of internet advertising. The study also showed at majority of the respondents rarely buy online. The study also revealed social media to be the most preferred advertising platform for advertisers in Kenya.Īs regards advertising revenues, the study concluded that the most preferred advertising medium was social media whereas most advertisers of the Daily Nation advertised in the Daily Nation Newspaper. The study revealed that high internet penetration rates and mobile penetration rates have not discouraged the current Daily Nation newspaper readers from reading the Newspaper, though are mature in age and constitute 20% of the Kenyan population. The study also concluded that the Daily Nation Newspaper is still the most preferred format among its readers despite it being available via online, mobile and in e-paper formats. The study concluded that readers of digital versions of the Daily Nation do not buy the Daily Nation Newspapers and vice versa. The study showed that the Daily Nation newspaper was the most preferred source of news followed by social media.
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The study also revealed that a majority of the respondents verified other news sources with the Daily Nation. The study also found that a majority of the respondents found social media accounts to be very important.
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The study also shown that a number of respondents get their news via mobile devices. The study also showed that the most preferred sources of user generated content to be blogs and entertainment as the number one reason having s social media account. The study also found that the primary purpose for using the internet was for social media purposes. WhatsApp, Facebook and Twitter were most preferred social media platforms. The study found the Daily Nation Newspaper readers were mature audience that were also frequent users of other social media sites and rarely if at all visited the Daily Nation Facebook Page or website. The data was then collected checked for completeness and consistency, collated and entered into IBM SPSS Statistics 21.0 and analyse using a multiple linear regression model to establish the relationship between the independent and dependant variables. The questionnaire was administered through a combination of face-to-face interviews as well as self-administered questionnaires to the sample population located in the Nairobi Central Business District targeted as they bought their copy the Daily Nation from the Newspaper Vendors. The questionnaire was administered to a sample population of 362 Daily Nation readers derived using the Krejcie & Morgan (1970) formula. This study collected data using a structured questionnaire as its primary instrument. The study investigated three key areas, namely: social media Digital Media Consumption and Digital Advertising.Ī quantitative descriptive case study research design of the Daily Nation was used.
#Kenya daily nation newspaper online edition free#
It’s free to access the portals.The purpose of this study was to determine the effects of the Digital Age on the Newspaper Industry in Kenya. These web portals are accessible online with more than 3 million visitors coming to the website every day. Apart from selling hard copies of the newspapers, digital versions of The Nation and The East African are sold to subscribers coming to the newsstand, maintaining web portals for the online editions of the daily, weekly and Sunday titles with links to its other titles, across the East African region. The group has employed strategic methods in news and media marketing. There are about 7,500 shareholders of the Daily Nation newspaper with its major shareholder being an agency of the Aga Khan Development Network: Aga Khan Fund for Economic Development. The building is located in the central business district of Kenya’s capital city, Nairobi, along Kimathi Street.Ĥ. The Kenyan newspaper is headquartered at the Nation Centre, a reputable iconic 17-storey building with a grand architectural twin tower design. The newspaper has printed copies in addition to the electronic platform where news and current events in Kenya are aggregated and published over the internet, further increasing the total number of readers by a significant figure.ģ. Daily Nation Newspaper Kenya is not only East Africa’s largest newspaper but has a daily circulation and readership of more than 205,000 copies.